For beauticians

€4,000 a year.
Quietly gone.

Two missed appointments a week, at €45 a treatment: nobody does the maths until the year is out. And while they pile up, you're alone in the treatment room, hands full. The deposit closes the leak, the assistant answers for you.

From $24.99/mo · Cancel anytime · Zero commission, for life

Beauty treatment, warm palette and natural materials.

For beauticians

One day

You're in the treatment room.
It answers.

11am

A price enquiry lands in your DMs. The assistant replies with your prices and your link — while you're in the treatment room.

3pm

A client scans her card on her way out of the treatment room. One treatment closer to her free ritual.

9pm

An appointment is booked with a deposit, late in the evening. One less no-show, one treatment that won't go up in smoke.

Institut NocturneDirect
Hi, how much is the hydrating facial? ✨
9:08pm
Hi! The hydrating facial is €65, one hour. Here are my available slots:
Book a treatment
Automatic reply

Instagram Assistant

Your DMs answer.
Even mid-treatment.

"How much?", "got space on Saturday?" during a treatment, after closing. The assistant replies at once, in your tone of voice and with your link.

The question becomes a booked appointment — without you leaving your treatment room.

  • Answers with your prices and your tone
  • Sends the booking link you choose
  • Live 24/7, even salon shut
  • Approved by Meta
Loyalty card
Institut Nocturne
IN
3/5 — 2 more treatments for your free ritual

Loyalty + Wallet

One treatment.
Then the next.

A card in your brand, in their Apple or Google Wallet. You scan at the end of a treatment; they build up towards their free ritual.

And when a client drifts away, a notification brings her back for her next appointment.

  • Apple & Google Wallet card in your colours
  • QR scan in the salon — stamps or points
  • Push notification to bring them back
  • No app to download
Bottle of oil, towel and lavender, natural palette.

The atmosphere

They write to you,
they book,
then they come back.

— Answers. Books. Builds loyalty.

The essentials

Built for
your trade.

01

Your DMs answer on their own.

Prices, availability, booking link. Even hands busy in a treatment room.

02

A card in their pocket.

Apple or Google Wallet, in your brand. No more lost paper cards.

03

A nudge that brings them back.

Two months of silence? They get a little note.

04

The morning heads-up.

Every morning: who's coming, who's new, who's back. You open the salon already knowing your day.

The day you want it all

Your salon.
All in one place.

When you're ready to bring it all together: a website that showcases your treatments, online booking, a detailed record for every client. At your pace, never forced.

What we believe

You live on Instagram.
Put it to work
for you.

A treatment starts with a message.
Let it become an appointment, then a client who comes back.

Questions

Everything people
ask us.

Yes. When a client writes to you (the price of a treatment, availability, how to book), the assistant replies at once, in your tone of voice and with the booking link of your choice. You stay in control: you can take over any conversation at any time. The technology is approved by Meta.

Your clients add a card in your brand to their Apple or Google Wallet — no app to download. You scan a QR code in the salon after each treatment and confirm a stamp or points. A notification brings them back the day they drift away. Everything stays in their phone.

Yes, and that's the whole point. The Instagram Assistant sends the booking link you want — including the one for your current tool. The loyalty card lives separately. You keep your habits, you just add what you're missing.

No. The Instagram Assistant and the loyalty card work on their own, from $24.99/mo each ($32.99/mo for both). The day you want to centralise everything — salon website, booking, client record — the full platform is there. But it's never a prerequisite.

Yes. With the Team module, each beautician has their own diary, treatments and account. Your clients choose who they book with, or leave it as "no preference". $29.99/mo with 3 beauticians included, then $12.99 per extra beautician — your front-desk accounts stay free.

Never. Zero percent on your sales, whatever the plan. You keep 100% of your revenue, for life. Only standard Stripe fees apply if you take payment online.

Over to you

Your Instagram
can start tonight.

An assistant that answers, a card that builds loyalty. Up and running in minutes, without changing your habits.

From $24.99/mo · Cancel anytime · Zero commission, for life

Independent beautician: your DMs answer, even mid-treatment — Teaser | Teaser